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Medical Transcription: How it is Beneficial to Medical Practitioners and Medical Companies

 

Today's world is a world of competition. You will find tough competition in almost all business industries. Nowadays medical transcription industry is growing as fast as anyone. Therefore healthcare professionals want their medical reports to be translated into text format in order to save time and money. Here, Medical transcription process comes into play.

Medical transcription is a process of writing whatever the doctor or medical practitioner says in a text or document format after doctor examines the patient. These pre-recorded medical words from healthcare professionals are translated in the form of a document or any other text format by professional medical transcriptionists. This process can be done at any place according to the medical professional's convenience by using remote transmission technologies. It saves precious time of doctors and helps them in concentrating on their practice.

Medical transcription services provide number of advantages to Medicare companies, such as:

• Faster turnaround time




• Higher accuracy




• Improved workflow

 

Even in hospitals, they have to keep necessary documents of patients or say they have to maintain medical records. Medical transcriptionist transcribes dictations or recordings into a text record. These are then maintained in two ways, either as soft copy or as hard copy. But in today's IT enabled world, soft copies or EMR (Electronic Medical Report) are more used than traditional medical documents as they are easier to maintain.

Medical transcriptionist is responsible for creating these reports. So it is obvious that he must be very well aware of medical terminology. He should be careful that medical records prepared by him should follow medical transcription standards. Some of these standards are AHDI (Association for Healthcare Documentation Integrity), MTIA (Medical Transcription Industry Association) etc.

In medical transcription process, medical transcriptionist also takes care of current medical industry. He constantly updates himself by researching latest medical tools, medical language and equipments. Thus he keeps providing best results to medical professionals and medical companies.

Medications For Erectile Dysfunction - Find the Best Cure Now!

There are many types of medications for erectile dysfunction in the market today. Finding the right cure should be taken with the necessary precaution so as to alleviate and not aggravate your medical condition.

Below are some medications for erectile dysfunction. Find the best cure for you now!

1. Oral medications

Oral medications require a certain amount of time before it takes effect. A person taking oral medication for erectile dysfunction should take it at least an hour before sexual activity.

Below are drugs known as phosphodiesterase (PDE5) inhibitors. These drugs work mainly by blocking the enzyme PDE5, thus maintaining the level of cyclic guanosine monophosphate (GMP). Intake of these medications, coupled with sexual stimulation, increases the blood flow in the penis, causing erection.

Incidentally, these are also FDA-approved drugs.

PDE5 Inhibitors as Medications for Erectile Dysfunction:

Medication Developer / Distributor Unique Selling Proposition Duration Common Side Effects

Sildenafil (Viagra) Pfizer First oral medication for erectile dysfunction approved by the U.S. Food and Drug Administration; brand name Viagra is more commonly known than its competitors 4-5 hours Headache, flushing, indigestion, nasal congestion, impaired vision(Applicable for all PDE5 inhibitors.)

Vardenafil (Levitra; Vivanza) Bayer Pharmaceuticals (Levitra); GSK (Vivanza, another brand of vardenafil) Nausea (Unique to this drug only.)

Tadalafil (Cialis) Lilly ICOS, LLC Known as "The Weekend Pill" because it lasts longer than Viagra and Levitra 36 hours Back pain, muscle aches
(Onset 12-24 hours after use and usually lasts up to 48 hours.)

To get a hold on these drugs, doctor's prescription is necessary.

2. Injected Medications

Unlike oral medications, injected medications for erectile dysfunction take effect automatically.

Ways to administer injected medications for erectile dysfunction:

a. Inject directly into the penis.

Injecting drugs directly into the penis causes the blood vessels to widen, allowing blood increase to flow into the organ, thus providing it with a sufficient amount of blood needed to sustain an erection. Most men achieve stronger erections when using injected medications.

b. Inject into the urethra (Muse system)

Drug is injected about an inch deep into the urethra.

Side effects are inevitable with this type of medication, especially if the instruments used are not sterilized. Most common side effects for injected medications are:

• Scarring

• Redness

• Tenderness and swelling

• Minor bleeding or spotting

• Priapism or persistent and painful erection

• Allergic reactions such as rashes, itching, dizziness, and difficulty in breathing

• *For Urethral Injection:

- Burning sensation in the urethra

Standard drugs used as injected medications for erectile dysfunction are:

• Alprostadil (i.e. Caverject, Edex)

• Phentolamine

• Papaverine

Alpostadil as medication for erectile dysfunction:

• Safe to use even for men with medical conditions such as diabetes

• Safe for men taking nitrate-based medications and prostate cancer treatments

• Unsafe for men with penile implants

• Should be taken at a maximum of 3 times per week (allowing one day rest period between for each injection)

3. Topical Medications

An example for this type of medication is nitroglycerin. This acts as a muscle relaxant which, when rubbed on the penis, can enhance erection.

Another example of a topical medication for erectile dysfunction is the TriMix Gel. A research showed that men who did not get the desired effect from oral medications such as Viagra, Levitra and Cialis, got a better response from this medication.

Precautionary measures to take when using TriMix Gel:

• Use a condom to prevent your partner from having an allergic reaction, especially if pregnant or sensitive to prostaglandin.

• Do not use if you yourself are sensitive to prostaglanding. Consult your doctor before using this type of medication.

• Be sure to wash your hands before applying the medication.

• Clean the tip of your penis before applying medication.

• Do not put more than necessary.

The Medical Assistant Career

One of the Fastest Growing Professions

There are myriad reasons for you to focus your efforts towards building a career as a medical assistant! Although the medical assistant profession can be very challenging, involving a lot of dedication and responsibility, it also brings many financial and personal satisfactions. Undoubtedly, medical assistants have always been considered to be major components of the healthcare industry, fulfilling a set of vital roles in the medical offices. As a medical assistant, you have the opportunity to offer a very important service to the community, by participating actively in the ongoing process of patients' care and by channeling your efforts towards improving the patients' health.

Unlike other professions in the medical field, the medical assistant profession involves a lot of interaction and communication, both with the monitored patients and with other members of the medical staff. Thus, besides being the main healthcare provider for patients, as a medical assistant you also have the opportunity to offer patients a lot of moral support. Due to its eclectic nature and the pronounced level of interaction with people, the medical assistant profession is considered to be a very demanding profession, requiring a wide range of practical and theoretical skills, good decision making abilities, good communication skills and nevertheless, a lot of talent!

Although a career as a medical assistant can be very challenging, it also brings a lot of satisfaction! Apart from the noble and altruistic nature of the profession which allows practitioners to offer an important service to the community, ensuring the well-being of patients, the medical assistant profession is also very lucrative and financially stable. While an inexperienced medical assistant may at first earn an annual $20,000 salary, fully qualified medical assistants may eventually earn more than $40, 000 a year.

Due to the ongoing development and expansion of the healthcare industry, the request for medical assistants is very acute in present and it is expected to further grow in the coming years, thus rendering the medical assistant career stable and secure on professional level. In addition, well-trained medical assistants have very good prospects for promotion in the medical field, being able to qualify for various administrative occupations or become medical technology professionals.

In order to fulfill your dream of becoming a qualified medical assistant, it is very important not to neglect your professional training. Keep in mind that proper medical assistant training is crucial for becoming certified and acquiring important credentials in a short period of time. At first, medical assistant training focuses on familiarizing you with the basics, later helping you to further expand your knowledge and overall practical skills required.

The best thing to do in order to ensure a secure career in the field is to attend a high quality medical assistant training program at a highly recognized medical assistant school. By attending to a good medical assistant school, you will be able to polish your skills as a medical assistant and become a true professional in your branch. The medical assistant training you will receive in a highly recognized medical assistant school will greatly increase your chances of obtaining your desired certifications and accreditations from the first try, allowing you to build the scaffolds of a promising career in no time!

There are various medical assistant schools out there, each of them offering different advantages and disadvantages. The trick to finding the most appropriate medical assistant school for you is to carefully decide upon the level of professional medical assistant training you wish to achieve and to analyze the resources you benefit from; you should know exactly how much time, money and effort you are willing to invest in your medical assistant training long before you start attending to the courses of a certain medical assistant school. For instance, although they may offer similar credentials, some medical assistant schools have the advantage of allowing students to graduate sooner than others.

In order to find out exactly what to expect from a certain kind of medical assistant training offered by a given medical assistant school, it is very important to do a little research before choosing the most appropriate educational program for you. After you have decided upon a medical assistant training program, you should maintain your motivation levels high and work hard to achieve your pre-established goals. While some training programs may be better than others, and some medical assistant schools may be more popular than others, in the end the success of your medical assistant career is direct proportional with your motivation, dedication and not to mention, talent!

So, if you want to find out more information about medical assistant or about medical assistant training, or even about medical assistant school please follow these links.

In House or Outsourced Medical Billing: Which Model is Right for your Medical Practice?

The decision to change an existing medical billing model should not be taken lightly. After all, it's only cash flow right? Even the best case scenario involving a change to/from an in-house or outsourced medical billing model will involve some degree of short term cash flow disruption and we won't even bring up the worse case scenario.

A health care provider's first step is to determine whether or not his/her current medical billing model is achieving the desired financial result. Although financial analysis is beyond the scope of this discussion, the provider, accountant or other financial professional must be able to compare actual financial data to revenue and operating budgets. Assuming the integrity of the practice's financial data is intact though accurate and timely data entry, the provider's medical billing software should possess the capability of generating actionable management reports.

In the end, basic financial analysis will shed light on the strengths and weaknesses of the provider's medical billing model. Some things to consider when evaluating a medical billing model: the inherent strengths and weaknesses of in house and outsourced medical billing models; the provider's practice management experience & management style; the local labor pool; and medical billing related operating costs.

In House versus Outsourced Medical Billing Models

No medical billing model is without unique advantages and pitfalls. Consider the in house medical billing model. Approximately one third of independent health care practices utilizing an in house medical billing model experience cash flow issues ranging from periodic to persistent. The degree of action required by a provider to resolve his/her cash flow issues may range from a simple adjustment (adding staffing hours) to a complete overhaul (replacing staff or switching to an outsourced medical billing model).

The provider with an under performing in house medical billing model has a clear advantage over the provider with an under performing outsourced (also known as third party) medical billing model: proximity. An in house medical billing model is within walking distance. A provider has the opportunity to observe, assess and address – observe the process, assess the system's strengths and weaknesses and address issues before they become full blown problems.

Consider the provider with an outsourced (also referred to as "third party") medical billing model. The relatively low entry barriers of the third party medical billing industry have led to a proliferation of medical billing services scattered throughout the United States. Chances are the provider's medical billing service is located in another geographic area making first hand observations and assessments impossible.

The role of management reporting in a third party medical billing model is critical. A provider must regularly review charge entry, posting, write offs and account receivable balances to insure his/her cash flow is properly managed. A report as basic as 30, 60, 90 days in receivables will quickly give a provider a good idea of how well their medical billing and account receivable processes are being managed by a third party medical billing service.

A common mistake for many providers with an outsourced medical billing model is to gauge the effectiveness of the process in the very short term, i.e. week to week or month to month. Providers maintain a vague and informal sense of their cash flow position by keeping mental tabs on the checks they received this week versus the prior week or if they deposited as much money this month as last month. Unfortunately by the time a weakened cash flow gets the provider's attention a much larger problem may be looming.

What causes a slow down in cash flow in the outsourced medical billing model? The most commonly cited scenario is lack of follow up on the part of the medical billing service. Why? Like any other business, medical billing companies are concerned first and foremost with their own cash flow.

A medical billing company generates 99.99% of their revenues on the front end of the medical billing process – the data entry process that generates claims. Medical billing companies that devote nearly all of their manpower to data entry will be understaffed on the backend of the medical billing process – the follow up on unpaid claims. Why? Every hour of data entry generates an additional one to two hours of claim follow up. Unfortunately for the provider, a medical billing company that ignores does not devote enough manpower to the diligent follow up of 30, 60, 90 days in receivables can mean the difference between a provider making a profit or suffering a loss during any given time.

Practice Management Experience & Management Style

Providers with practice management experience will be able to effectively manage or recognize and resolve a problem with his/her medical billing process before the cash flow crunch gets out of hand. On the other hand, providers with little to no practice management experience will more likely allow his/her cash flow to reach a critical stage before addressing or even recognizing a problem even exists.

Whether a provider with medical billing issues chooses to retain and fix their current medical billing model or implement an entirely different medical billing model will depend to a great extent on his/her management style – some providers cannot fathom having their medical billing staff out of sight or ear shot while other providers are completely comfortable with turning their medical billing process to a third party medical billing service.

Local Labor Pool

Whether a provider chooses an in house or outsourced medical billing model, a successful medical billing process is still contingent on the people involved in executing the medical billing process. On a side note, choosing office staff for an in house medical billing model is similar to choosing a third party medical billing company. Regardless of the model, a provider will want to interview the potential candidates or an account executive of the third party billing service for experience, motivation, team oriented personalities, highly developed communication skills, responsiveness, reliability, etc.

Providers with an in house medical billing model will have to rely on their human resource and management skills to attract, train and retain qualified candidates from the local labor pool. Providers with practices located in areas lacking qualified candidates or with no desire to get bogged down with human resource or management responsibilities will have no other choice but to choose an outsourced medical billing model.

Medical Billing Related Costs

As a business owner, the provider's primary responsibility is to maximize revenues. A responsible business owner will scrutinize expenditures, analyze returns on investments and minimize costs. In an in house medical billing model, costs associated with the medical billing process range from the Internet access used to transmit claims to the office space occupied by the medical billing staff.

The most effective way to manage medical billing costs is for the provider to think of the sum of those costs as a percentage of the practice's revenues. The provider's accounting software should allow for him/her to classify and track medical billing related costs. Once the medical billing related costs are identified, dividing the sum of the costs by total revenues will convert the medical billing related costs to a percentage of revenues.

The exercise of converting medical billing related expenses to a percentage of revenues accomplishes three things: 1) gets the provider, business manager or accountant in tune with the medical billing related costs of the practice; 2) provides a basis for more in depth analysis of the practice's cost and revenue components; and 3) allows for easy comparison between the cost impact of the in house versus outsourced medical billing models.

The cost of an outsourced medical billing model is fairly straight forward. Since the fees of the vast majority of medical billing outsourcing services appear to be a percentage of a provider's revenues, the annualized cost of the medical billing service's fees will be a fairly close approximation of the provider's medical billing related costs for this model.

In the event a provider is considering an outsourced medical billing model, he/she should keep in mind that this model is not necessarily the silver bullet to ending all medical billing related costs and headaches that medical billing services tend to advertise. True the medical billing company will acquire some of the costs associated with the medical billing process but the provider will still need staff to act as the intermediary between the provider's office and billing service, i.e. someone to transmit data to the billing service.

Costs will further increase for the provider if the billing service charges additional fees for add-on services such as on line access to practice data, practice management software, management reports, handling patient inquiries, etc. The actual cost of the service will increase even more if claims 30, 60, 90 in receivable are not properly worked to facilitate adjudication.

Summary

In summary, the provider must carefully weigh the pros and cons of each medical billing model prior to making a decision. If the provider is not comfortable or experienced analyzing financial data he/she must enlist the services of an accountant or other financial professional. A provider must understand the costs as well as the inherent pros and cons of each medical billing model.

Providers employing an in house medical billing model need to understand the true cost of their process. Determining the true cost not only requires accurate financial data and accounting but an objective evaluation of the components of his/her current process, i.e. technology and staff. Why? Outdated technology, under staffing, turnover, or unqualified staff may contribute to the appearance of a low cost of ownership but those shortcomings will ultimately cause a loss of revenues.

In the event a provider is determined to utilize a third party medical billing service, he/she should invest the time to thoroughly familiarize him/herself with the medical billing outsourcing industry prior to interviewing prospective billing services. The provider must understand the hidden costs associated with the outsourced medical billing model in order to make an informed decision.

Medical Billing Outsourcing Versus In-house

There are many compelling reasons why medical billing outsourcing to a professional medical billing and coding company makes sense. A major problem with in-house medical billing services is the human one. Management, turnover, retraining and growth. Do you have the time and money for all of that? HRM (Human Resource Management) is the most compelling single reason why physicians and other medical service providers outsource their medical billing to a medical billing company that specializes in providing this service.
HRM problems come about from two areas, employee turnover and practice growth.
Reducing Employee Turnover With Medical Billing Outsourcing:
While your practice may be lucky by having people who have stayed with you through the years, the fact remains that they will, eventually, leave. Others are faced with an on-going turnover problem. In either event, once a medical billing specialist leaves, you are forced to fill the vacant spot right away or your cash-flow may be compromised. That often means hiring someone with lesser …or worse yet very little medical billing experience. Inexperienced medical billing specialist make errors ... errors that can cost your practice money or seriously delay your getting paid in a timely manner. Also, who will take the time to train your new medical billing specialist? Will you spend your time doing this? Or will you pay someone else to do it? Is that a good use of your time? Even if you still have other medical billing specialists, their use in training will take away from their time normally spent in helping to get you paid in a timely manner. Medical billing outsourcing avoids these problems all together.

Many medical practices go through high turnover periods, while others find loyal people who dedicate many years to working for the same Physician. The human resource management cycle can be very difficult for a Physician to maintain. Once the medical billing specialist leaves, the Physician is left with no other option and is usually forced to hire another medical billing specialist who has very little experience. Ask yourself this question, when would you be the most worried; when your receptionist quits or when your medical billing specialist leaves? Do you really have the time to find a medical billing specialist who is experienced and reliable and can do the right job with the amount of attention your medical billing deserves? Medical billing outsourcing is a better solution.

Growing a Professional Practice:

As your business grows, your revenues will grow and so will the medical billing and coding workload. However, your employee costs are fixed costs, while your billings and receivables are not fixed. So, when your business has grown to the point where the workload overtaxes the current medical billing personnel, you will need to add another medical billing specialist … maybe more. That is an abrupt increase in fixed costs, because now you are - in effect - overstaffed, as the volume of the workload has not as yet caught up to your newly-expanded billing capacity.

Use medical billing outsourcing to change your medical billing expenses from a fixed cost to a variable cost and improve your ability to manage your business.

When you choose medical billing outsourcing, your costs vary directly with your medical billings. If your medical billings drop, your costs drop. If your medical billings go up, your costs do not rise disproportionately. This simple fact can make your business planning easier.

Less Paperwork and Lower Employee Costs With Medical Billing Outsourcing

If you do your medical billing internally, salary is typically only about 70-75% of your employee costs when you figure in payroll taxes, FICA and insurance. Not to mention that added paperwork cost of administering them. Plus, when your medical billing specialists are sick or on vacation, you're still paying them for not working. When you outsource your billing by taking advantage of our professional medical billing specialists, the overhead and paperwork is ours, not yours.

• Medical Billing Specialist's Employee salary
• Medical Billing Specialist's Employee benefits
o Worker's compensation
o FICA
o Healthcare insurance
o Vacation, sick leave, etc.
o Performance bonus
• Computer hardware purchase & maintenance
• Software purchase & renewal
• Clearinghouse fees
• Postage
• Stationery
• Physical (Office) Space
• Training and re-training
• Recruitment costs
• YOUR time
• YOUR opportunity costs

Reduce Errors and Receive Revenue Faster With Medical Billing Outsourcing:

Medical Insurers are always looking for ways to slow down paying you. It's how they manage their cash flow. Anything that is miscoded can cause your bill to be rejected or its payment delayed significantly. When you outsource your medical billing to our medical billing specialists, you'll not only be getting professional medical billing services, you'll be benefiting from a degree of accuracy that would be difficult to match internally. At Medical Billing, each submission is reviewed by a supervisor to help ensure accuracy. That "extra level of eyes" is a luxury impractical with in-house medical billing.

Our Incentive, Your Control

When you take advantage of medical billing outsourcing, you improve your cash flow and collections and reduce the costs and headaches of employee problems. And we can even offer you a line of credit at Below-Prime through Medical-Finance.com

Call now for a free consultation. Let our Medical Billing Specialists show you how to keep more of the money you make. Outsourcing your medical billing services allows the money you get to grow in direct proportion to the direction your business is going.

Alternative Medicine - Avenue for Medical Tourism

The history of alternative medicine is a rather interesting one, and has its
origins in traditional methods of medicine. Alternative medicine has been
in existence since time immemorial. Being a primeval science, this medicinal
system has been known to man since the early days of his time on Earth. Using
natural ingredients to prevent and cure most illnesses has perhaps been man's greatest foray into medical science. Traditional medical practitioners aimed at prevention of diseases associated with an increase in resistance of the human body. As an expert rightly pointed out, "The study of the history of alternative medicine is fascinating on a variety of levels, not just concerning other and often better ways of preserving and restoring health."

 

Practised for thousands of years, alternative medicine includes systems like
Acupuncture, Ayurveda and traditional Asian medicine. Alternative medicine branches
out from the Complementary and Alternative Medicine (CAM) treatments and
therapies. CAM is often combined with formal, conventional medicine, integrating
both medical practices, in order to give the best results to patients. It can be said that
the earlier methods of medicine were attempted at achieving a balance between bodily
and natural energy. Energies were sought as positive and negative energies, where
positive energies were to bring in happiness and health and negative energies an
incapacitation of resistance to face any ailments. Matters of utmost importance in
deciding therapies or treatments in these earlier medical systems were factors like
one's lifestyle, one's habits of eating and one's occupational pressures.

 

The earliest use of traditional remedies dates back to 2800 BC in China.
Practised all over the world in more than a hundred disciplines, alternative medicine
has aided medical tourism in an unprecedented manner. Using alternative medicine
and following alternative medical practices not only removes any possible additional
affects of the illness but also increases the resilience of the body. It is generally
claimed that natural remedies are not only less inimical to human physiology
but they also help in retaining body pliancy. Systems of natural, traditional
medicines use a combination of ingredients to restore the bodily constituents. In
fact, natural remedies are considered more as food, given their natural constituents.
Since alternative medicine is based on completely natural methods and there is
no usage of any chemicals, there is no danger of any interference with the organic
system. A holistic approach as opposed to looking at a set of symptoms and a
treatment that delves into the root-cause of an illness are some of the distinct and
highly acknowledged features of alternative medicine. It is also opined that
widespread use of modern medicine has deteriorated the immune system in the
human physiology and has resulted in these modern medicines becoming less
effective. It is also often said that alternative medicine is the only way to cure
some incurable diseases.

 

A Brief History of Alternative Medicine

The history of alternative medicine can be traced back to some 5000 years, when the Chinese and Indians discovered traditional and Ayurvedic therapies to heal the body and the mind. The real objective was to identify the deterrents in the body system which caused ailments, and
strengthened the body's immunity. The therapies mainly incorporated self-care, lifestyle
changes and various preventive measures. The normal practices that were followed in the early stages of the history of alternative medicine include the extractions of the bark of willow trees. Many kitchen ingredients were also used for treating patients. The treatments were considered as the blessings of God, as it brought immense relief to the writhing bodies and prayer was considered as one of the strongest weapons in waging war against ailments.
Source: "A Brief History of Alternative Medicine", http://www.med-help.net/med-history-of-alternativemedicine.
html

 

Alternative Medicine and Medical Tourism

Today, alternative medicine holds out immense potential in attracting medical
tourists. For example, India is likely to become a major hub for medical tourism,
with revenues from the industry estimated to grow from US$333 million in 2007
to US$2.2 billion by 2012, says a study by the Confederation of Indian Industry
(CII) and McKinsey.3 The major competitive advantages that India faces are cost
effectiveness and traditional medical systems like Ayurveda and Naturopathy.
The world has witnessed the development of many traditional as well as modern
systems of medicine in the 20th century. Path-breaking discoveries like penicillin,
technological advancements in modern surgery, major research advancement in stem
cell research and genetic structure, and the development of traditional medical systems
like traditional Chinese system of medicine, Acupuncture, Osteopathy, Homeopathy,
Ayurveda, Yoga, Unani and others have all been a part of developments in the
omnipotent territory of global medicine. The major competitive advantages that India
has are cost effectiveness and traditional medical systems like Ayurveda and Naturopathy.
The last few years have seen countries with their own individual expertise attracting
tourists from all over the world and promoting medical tourism like never before.

India

In India, medical tourism in alternative medicine has its ancestry in South India
and some places in North-Eastern India. Internationally famed for its natural remedies and therapies, Kerala's schools of medicine have embraced Siddha,
Naturopathy and Ayurveda in treating their patients. These traditional medical
practices are estimated to attract high-end medical tourists from Europe and
Middle Eastern countries. The vital advantages that a country like India faces
with regard to medical tourism are its traditional therapies like yoga and Ayurveda
combined with tourist attractions in states like Kerala and north-eastern states.
Naturopathy, a therapeutic system based on natural remedies, trusts natural
elements like air, water and sunlight, combined with therapeutic massages and
conditioning and toning of the human body. Naturopathy believes that the human
body has the capacity to heal on its own, provided it is in a healthy environment.
With a holistic approach to well-being, Naturopathy believes that the three
physical entities – the physical body, the supernatural soul and the mind – must
be integrated through natural energies. "A recent survey shows that 76% of global
drugs are consumed by USA and European countries. We believe that freedom
from diseases and drugs can only be achieved by living a natural life style."4
Ayurveda, the most ancient health care system, takes its ingredients from nature.
The use of herbs, materials like gold and mercury and many household ingredients
make this science easily accessible to common man. Ayurveda claims to cure diseases
like diabetes with the aid of nature. The Siddha medical system, which is a part of
Ayurveda, employs herbs, minerals and advanced scientific techniques under ancient
principles of medical science to cure many chronic diseases. It is named as one of
the most complicated and intricate forms of medicine. Siddha considers nature
and man as one essential entity. It claims that physiological characteristics like
human aging can itself be arrested with natural remedies.

Naturopathy has evolved medical tourism in India in more than one ways.
With its systems of medication using all natural ingredients to restore the holistic
disease-fighting nature of the human body, the medicine has created increased
chances of its own survival through tourists from all parts of the world visiting
India to reap its benefits. As Vitthal Kamat of the Kamat Group of Hotels says,
"With Naturopathy and Ayurveda along with the world renowned tourist attractions
and heritage places, the tourism sector can grow in leaps and bounds."5 Naturopathy
in "KayaKalp", a naturopathy centre in Himachal Pradesh, run by the Vivekananda Medical Research Trust in India has served medical tourists in detoxifying, immunizing and rejuvenating through Yoga, Pranayama, Panchkarma, Meditation and Naturopathy. Its therapies are claimed to be drug-less and extremely natural. Naturopathy takes the help of Ayurvedic preparations for healing processes like Panchkarma and improvement of blood circulation.

India's pioneer in alternative therapy – medical tourism, Kerala, has visitors
from all over the world in the months of June, July and August. These months are
looked upon as the best period for cure of bodily ailments through Ayurveda.
High quality medical facilities provided at low prices are the main tourist attraction
in Kerala. Mr. M Narayanan, head of Poovar Island Resort says that there are
tourists from countries like Australia, Europe and Germany. The packages offered
in these Ayurvedic spas include services like Ayurvedic oil massages, powder
massages, vegetarian diets, detoxification programs and a lifestyle change. In fact
it is little known that Ayurveda includes not just massages, but a whole gamut of
services like herbal and natural diet plans, natural healing therapies, and therefore
a full-fledged medical system.

Ayurveda Gram, a unique Ayurvedic Institution in Bangalore offers Ayurveda
in its wellness form to medical tourists. It offers services like Customized Yoga,
Pranayama, Meditation, and a vegetarian diet to boost metabolism. Its sprawling
campus full of medicinal herbs and natural surrounds helps in the processes of
cure for specific ailments like Arthiritis, Spondilytis, Cholesterol, Sinusitis, Peptic
Ulcer and Obesity. Other therapies by Ayurveda Gram include Stress Management
therapies, Panchkarma and rejuvenation therapies.

AYUSH, the department of Ayurveda, Yoga and Naturopathy, Unani, Siddha
and Homeopathy was formed under the Indian Medicine Central Council Act,
1970. One of the most recent awareness activities undertaken by AYUSH was a
health fair organized in parts of Hyderabad, Chennai, Indore and New Delhi.
AYUSH ensured that the major Ayurvedic, Unani and Siddha manufacturers in
India participated in this health fair.

Another famous Ayurvedic centre in India is the C V N Kalari Centre for
Ayurveda. Kalari is one of the approved Ayurvedic centres recognized by the
Kerala Tourism Department.6 Kalari has its customers from many foreign countries. The centre specializes in Marma Chikitsa (the application of pressure on specific
nerve points) and other special practices of healing. Having both therapeutic and
rejuvenative aspects in them, these specialized healing procedures take extensive help
of Ayurveda to treat the ailing.
Some Ayurvedic resorts have formulated Ayurvedic kitchens that help improve
the effectiveness of oil treatments. Diet regimens, detoxification programs and other
processes that give a glowing skin to the customer are very popular. Some of these
Ayurvedic resorts also arrange for cooking classes to help their customers acquire
and maintain the lifestyle that they are introduced to in these spas and resorts.
Ananda, an Ayurvedic Spa in the Himalayas is one of the most famous destination
resorts in India. It offers specialty Ayurvedic packages like Aroma therapy massages,
reflexology programs for rejuvenation, stress release programs, personalized Yoga
sessions, body composition analysis and weight reduction programs through Yoga
and Ayurveda. Ananda claims that its packages and therapies cure many ailments
like headaches, nausea, climatic disorders, facial paralysis, insomnia, asthma, neuralgia
and does general improvement of metabolism.

China

The 3000 year-old method of traditional medicine in China has gained popularity
as the world's most popular medicine, being used by more than a quarter of the
world in treating even chronic diseases like cancer, AIDS, allergies and heart diseases.
Traditional Chinese Medicine (TCM) uses medicinal herbs, therapeutic exercises
and acupuncture to cure ailments. TCM diagnoses illnesses based on the five elements
theory and the yin-yang theory. The five elements theory base their evaluation on the
five elements – wood, fire, earth, metal and water to establish a connection between
human physiology and pathology and the natural environment.7 The movement of
these five elements constantly rules the functioning of the human body and thus
establishes the interdependence of both.

The yin-yang theory calls for comprehending the bright and dark sides of
the universe, in other words, the opposite properties of the universe.8 The relative
nature of yin and yang represents the interrelationship between substance and function. As traditional chinese medical practitioners say "Only with ample
substance can the human body function in a healthy way; and only when the
functional processes are in good condition, can the essential substances be
appropriately refreshed."

Chinese herbal medicine is more known as Chinese materia medica. This includes
Chinese crude medicine, prepared drugs in pieces, traditional Chinese patented
medicines and simplified Chinese medicinal preparations. Chinese herbology, a major
aspect of TCM addresses the art of combining medicinal herbs.10 It visualizes the
entire human body's balance of energies and spirit to treat a medical condition.
Herbs are combined into different potions of various characteristics for the sake of
different individuals being treated by TCM practitioners. Herbs like Astragalus,
Ginkgo, Ginger, Green Tea, Siberian Ginseng and Garlic are used to treat several
ailments. Around 300 mineral and animal extracts and 400 formulae are used to
cure diseases, in Traditional Chinese Medicine.

Acupuncture, as part of TCM is used to unblock the flow of vital energy through
the human body.11 One of the oldest healing techniques in the world, this traditional
method aims at "restoring health through simulation of specific points on the body."12
Ailments like nausea, addictions and some kinds of pains are claimed to be treated
with the help of acupuncture.

Taking advantage of its abundant human resources, China is luring medical tourists
into its web of alternative medical therapies. Wellness packages in China come at
low costs and without any side-effects, thanks to proliferated Traditional Chinese
Medicine. Several massages and spas have been set up in recent times that provide
mental health and physical well-being to medical tourists with the help of Chinese
medicinal herbs. Wellness apartments are established for the purpose of serving
senior medical tourists. These wellness apartments facilitate these tourists in
practising their own hobbies and also conducting medical activities like Taiji.

Germany

Germany's alternative medical practices have their origins in Homeopathy, a
medical system that was developed by Samuel Hahnemann, a German physician.
Homeopathy considers symptoms as disturbances of vital forces that have
connection with the human body. Homeopathic advocators believe that this
medical system has the ability to cure acute diseases like flu, cold, pains, depression
and fatigue, constipation, irritability other than chronic diseases. It is claimed to
cure allergies and allergic disorders like Eczema and Asthma. Moreover, this
medical system is child friendly, in the sense, that the medication given by
homeopaths is sweet to the tooth and therefore acceptable. Homeopaths are known
for debonair and their hands free treatment of patients. They concentrate more
on the patient's state of mind and attitude towards life. The preparation of different
potions in Homeopathy is done mostly with the help of herbs, minerals and
animal extracts. Also, it is often reasoned that since the dosage that homeopaths
prescribe is in such minute constitutions and because they come in dilutions of
substances like water and alcohol there is no chance of any side-effects.
Germany also stands famous for its herbal remedies. Regulated by Commission
E14 on the purity and pharmaceutical activity, these herbal medicines in Germany
have come a long way in preventing and curing many diseases like cancer, AIDS and
other serious ailments. Most physicians in Germany are required to be educated in
Alternative therapies, so that it serves complimentary to modern medical treatments.
As Mark Blumenthal, chairman of the American Botanical Council points out, "Most
of the clinical research that's conducted on the leading herbal medicines in the United
States comes from Germany."15

With more than 300 spa towns, Germany has become the premier destination
for health and wellness in Europe.16 One of the most famous resorts in Germany
is the Baltic Spa Resort in Warnemunde. Situated on the shore of the Baltic Sea,
it idealizes the sea as a "homeopathic pharmacy" and claims that "it contains all
important trace elements and has a similar composition to human blood"17 Sea water is said to have revitalizing effects in treating bodily ailments like respiratory
illnesses, sleep disorders and obesity. Other than these, mental disorders like
depression, anxiety and agony are claimed to be cured with the help of the sea.
Sea breeze is said to be specifically effective in treating cardio-vascular as well as
dermatological conditions. Major advantages that Germany faces are in terms of
both cost and quality. As Axel Steller, the CEO of the Arab German Health
Foundation points out, "In the US, operations are four to five times more expensive
as they are in Germany".

Japan

Japanese medicine is known as Kanpo or Kampo, a herbal medicine that forms part
of well-researched modern clinical methods and also traditional methods of
medicine. A Japanese variant of the traditional Chinese medicine or the Oriental
medicine, Kanpo adheres to the body's natural instincts and natural mechanism
of healing. For this purpose, medical treatment involves diagnosis of the tongue,
abdomen and pulse. At each stage of the treatment, different formulae that are
necessary to bring the body back to normalcy, are prepared by the physician.
These herbal medicines are regulated by the Japanese Government. Kanpo
medicine is used to cure many acute and chronic ailments like cardio-vascular,
respiratory, digestive, reproductive and dermatological conditions and immune
system corrections and even disorders like bedwetting, high cholesterol and
hepatitis. Though Kanpo therapies take longer than usual to work, this medical
system uses some very natural diagnosis and treatment methods and concepts
like water, blood and air to identify bodily symptoms. Also, it is claimed that
these herbal medicines produce no side-effects because of their natural
compositions. Japanese therapists of Anma visit countries like India and Singapore
to help in promotion of health tourism. Anma, a traditional Japanese massage, is
said to be a complete form of Shiastu19 that treats the body to release blood flow
in a proper manner to rejuvenate the body.

Apart from attracting tourists for its natural herbal medical treatments, Medical
tourism in Japan has become popular thanks to its volcanic areas that have allowed
the formation of some hot mineral water springs called Onsen. Japanese Onsen serve as places where the ailing can get alternative treatments to modern medical
practices. These have medicinal properties that heal wounds, alleviate pains and
replenish energy levels. Senior tourists and people suffering from many kinds of
aches and pains come flocking to these mineral water springs. The healing
properties of these springs are accentuated by the surrounding volcanic soil that
is composed of many minerals and curative elements.

Outlook of Medical Tourism in Alternative Medicine

Alternative medicine is here to stay, claim some traditional medical practitioners.
Given its perceived advantages over the modern medical techniques and the expensive
western medicines, alternative medical therapy is gaining ground in many developing
as well as developed countries. Practices like Ayurveda and Homeopathy claim that
surgery may always be the last option in case of treatment of an ailment. Natural
medicines like herbs and minerals can all be partaken as food and not medicines as
such, since their composition is all natural. Alternative medicine is used in conjunction
with modern medicine to treat many chronic ailments like diabetes and AIDS. This
helps modern medical practitioners to evolve a closer relationship with the patient
and cure him to a greater extent, thus giving him a new perspective to life. It follows
that one should never overlook the disposition of the traditional cures suggested by
our ancestors. These provide a standpoint from where one can comprehend the
profundity of traditional and alternative medicine, and gauge the tremendous potential
of alternative medicine in medical tourism.

Please seek author's permission for reprint. Send a reprint request to kirrti82@gmail.com.

References
1. www.hinduonnet.com
2. "Kerala", www.takekerala.com
3. "Prospects of Medical Tourism in India", www.mpiweb.org
4. "Medical Tourism push for Penang and Langkawi", http://thestar.com.my
5. www.wikipedia.com